Create-A-Thon Marketing Competition
A Create-a-thon marketing competition sponsored by the Washington Business Journal. The winning non-profit received an ad campaign in the Washington Business Journal valued at $50,000. I was partnered with The Salvation Army, and the marketing campaign I designed was #BeyondTheKettle. The goal was to bring the familiarity of the red kettle beyond the Holiday season, increasing awareness that needs know no season; that there is a year-round need for donations.
